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Case Studies Details

A look inside our client success stories, highlighting the creativity, technical expertise, and results we deliver.

Building FATG: A Shopify Storefront Created with AI

We wanted to see what happens when you combine founder creativity, ChatGPT, and Shopify Sidekick. The result? A ready-to-launch street‑football shop built in three days—without writing a single line of code.

Overview

To launch Footy Around the Globe (FATG), we challenged ourselves to rely entirely on AI tools for concepting, design and development. By feeding jersey designs into ChatGPT for visual direction and using Shopify Sidekick to assemble each section, we proved that a high‑quality ecommerce experience can be created without conventional design or engineering resources. In 72 hours, we went from idea to fully functioning storefront—complete with branded photography, narrative structure and a cohesive user experience.

Project Details

Objective

Build a launch-ready Shopify storefront entirely through AI tools — no developers, no code, no traditional design workflow.

Approach

Combine ChatGPT for creative direction and visuals with Shopify Sidekick for structured section generation, iterating prompts to perfection.

Outcome

Delivered a complete, on-brand ecommerce experience in 3 days that captured FATG’s nostalgic, global football identity at a fraction of typical cost.

Objective

Build a launch-ready Shopify storefront entirely through AI tools — no developers, no code, no traditional design workflow.

Approach

Combine ChatGPT for creative direction and visuals with Shopify Sidekick for structured section generation, iterating prompts to perfection.

Outcome

Delivered a complete, on-brand ecommerce experience in 3 days that captured FATG’s nostalgic, global football identity at a fraction of typical cost.

The Challenge

FATG needed an online home that captured its retro‑football identity—cinematic, nostalgic and rooted in street culture. Traditional design cycles would have added weeks of design and development; our goal was to build an affordable on‑brand experience rapidly by letting AI drive both concept and execution.

What We Did

1.

Defined the Vision

Used ChatGPT to translate FATG’s retro-football aesthetic into a clear design direction.

2.

Prompt-Engineered the Build

Guided Shopify Sidekick to generate each section through structured, no-code prompts.

3.

Refined Through Iteration

Repeated quick feedback loops until the layout perfectly matched the visual intent.

4.

Generated Branded Visuals

Created authentic, Polaroid-style photoshoots from real jersey images using AI.

5.

Assembled & Styled in Shopify

Combined all AI-generated assets into a cohesive, high-performing storefront.

6.

Applied Human Polish

Enhanced details and brand tone to bridge the final 5% between AI output and true craftsmanship.

Results

Speed to Launch

Brand Consistency

Repeatable Process

Cost Efficiency

Human-Level Finish

Visual Showcase

What This Shows

This project is a perfect example of Rendamo’s ability to create brands from scratch — combining design, digital, and operational infrastructure to build something that can scale confidently from launch day to global growth.

Want to Build Something Like This?

We’d love to talk. Whether you’re incubating a product idea or scaling a growing brand, Rendamo brings creative strategy, product infrastructure, and DTC experience together — end to end.
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